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TechniSat Digital S.A.

Rue Pierre Werner 11 6832 Betzdorf Luxembourg
+35 2710 707900 +35 2710 707959

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TechniSat Digital S.A.

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The new TV-serie TechniPlus ISIO is 3D-capable.

TechniSat Digital S.A.

At home in the world of digital TV

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Once again, this year’s IFA fully lived up to its reputation as THE international platform of the consumer electronics industry. Leading names from all over the world staged their latest developments and innovations, set new standards and benchmarks. TechniSat Digital from Germany, a technological leader in TV sets- The Luxembourgian subsidiary is responsible for the expansion of the company’s export business in the coming years. Based on customer proximity and added value the company aims to meet individual needs and demands.

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“We aim to create real added value for our customers abroad,” explains Managing Director Luxembourg Udo Scalla. “This means that we do more than just copy the devices from Germany. We have to develop solutions that meet the specific national needs. In the Set-Up-Box sector we already realize respective applications. We do not only produce the hardware but also the software which is tailor-made to the consumers’ needs. Our technology integrates receiving and distribution together with Internet and TV into customer-specific offers.”

For example the Set-Up-Box “Watch Me” composes an individual program for every consumer. In addition to ARD and ZDF there the Zouzou channel recording all films, series and information tailor-made to the profile of the user. This is realized on the basis of IP TV solutions.

In addition to TV sets, the product portfolio of TechniSat Digital boasts digital receivers and radios, receiving technology, pc-products and network technology as well as audio and hifi-products, tablets, accessories and complete packages.

TechniSat Digital is active Europewide and already realizes around 10% of its total turnover outside of the DACH-region. Especially Poland seems to be a promising market. Besides, the TV expert is represented in Switzerland and Hungary and has made first steps in Spain and South America.

„The new tablets are an important completion of our product program,” says Mr. Scalla. “They will complement the traditional TV. For example, you are able to watch two programs at the same time.”

The company is ready for more. In the next three years, Techni- Sat Digital aims to triple its export share outside of the DACH-region.

Udo Scalla seels particular growth potential in South America. “Consumer Electronic is a strong driving and demand factor in the emerging markets,” he explains. “In Asia, we do not see great perspectives as it is difficult to deliver added value. On the contrary, South America is showing respectable growth rates.”

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