Home Industries Food & Drinks SA.PI.SE
Business Profile
Company News

Sardo Piemontese Sementi Soc Coop Soc Agricola

Via Goffredo Mameli, 7 13100 Vercelli (VC) Italy
+39 0161 257530 + 39 0161 56526

Sardo Piemontese Sementi Soc Coop Soc Agricola

Venere black rice, a SAPISE specialty, with shrimp in curry sauce

Sardo Piemontese Sementi Soc Coop Soc Agricola

Three decades of successful cooperative work

Rice has been grown in Italy since the 15th century, and with an average production of more than 1.5 million tons per year, this Mediterranean country is now Europe`s largest producer. Rice production is mainly concentrated around Lombardy and Piedmont, where there are more than 220,000 ha and 5,000 producers dedicated to this crop. Sardo Piemontese Sementi Soc Coop Soc Agricola – SAPISE for short – was established as a farmers’ cooperative in Vercelli (Piedmont) in 1978. Right from the start, the company was jointly owned by rice farmers from Sardinia and Piedmont regions, specialized in rice seed multiplication-processing-certification, who decided that a cooperative could become the ideal distribution platform for their products.

The company happened to be in the right place at the right time. "We benefited from a stroke of good luck just a year after the founding of the cooperative when the EU decided to promote the cultivation of good certified rice seed at the continental level,” explains SAPISE CEO Massimo Biloni. “Good rice seed means good quality of the harvest! Italy now exports two thirds of its rice production, and is one of Europe's largest rice growers, being particularly known for the quality of its risottos.”

SAPISE modified its strategy accordingly, establishing three rice seed processing units (two close to Vercelli in the Piedmont region and another in Oristano, Sardinia region). Considering the demand of improved rice varieties and the need of novelty products, a research unit was established in 1989 with the objective of improving grain quality and crop production.

Today, SAPISE is an agricultural cooperative owned by 13 rice farmers. The company produces and markets a range of rice seeds that generate annual turnovers of eight to nine million EUR. Approximately 33% of the cooperative's production consists of Indica rice seeds. Round grain rice accounts for 25% of its sales, and the remainder consists of risotto and parboiled rice seeds.

All in all, the company produces 27 different varieties of rice for two main market sectors: rice seed for farmers (75%) and rice food for consumption (25%). In the first sector SAPISE is known by farmers for some conventional varieties largely adopted at the European level: Sirio CL, registered in 2009, is now the most grown variety across the Mediterranean rice countries.

In the food sector, SAPISE is working directly at promoting and commercializing its specialty rices, the most successful of which are Riso Venere (black aromatic rice), Ermes (red aromatic rice), Artemide (a indica-type black aromatic rice), Apollo (white aromatic rice) and Cerere (sushi rice).

SAPISE sells its products to other farmers (rice seed) and to rice millers (rice food). Export accounts for 20% of the cooperative's activity, which is centered around the Mediterranean region (Morocco, Portugal, Spain, France, Italy, Greece, Bulgaria, Romania, and Turkey).

The cooperative has put a significant amount of effort into developing rice varieties that have adapted to Europe's specific weather conditions. The conventional weather conditions for growing rice are warmer than the European ones, Italy being the northern geographical limit for rice cultivation because of cold temperatures. This need forced Europe to develop its own set of varieties and its own market. Examples are risottos in Italy and paellas in Spain, which do not exist anywhere else and are prepared with rice types which are only grown on the European continent.

Increased specialization will dominate the cooperative's future strategy. "In the near future, we want to focus on educating customers about our special rice varieties and making them easily accessible,” states Mr. Biloni. “At the same time, we want to continue developing non-GMO rice seeds that taste good and are appealing to European consumers."

Further images
Related Keywords

Stay in touch to see when the company gets featured on our site by receiving our newsletter. Simply fill out the form on the next page.