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Interview with business psychologist Prof. Florian Becker and Chinese business relations expert Prof. Xiaojuan Ma

Shops never close for buyers of luxury goods from China

The Chinese love London. The city is a popular stop-off on their luxury shopping tours of Europe because the English roll out the red carpet for them. Even after the shops have shut for the day they can find someone to serve them. Could this mean greater liberalization of working hours legislation in Europe? International Trade News talked to business psychologist Prof. Florian Becker and Chinese business relations expert Prof. Xiaojuan Ma about this and about the typical Chinese luxury customer – now a known quantity. more...

Interview: Management thinker Hermann Simon on Power Pricing

How clever pricing tricks can lead to increased online sales

Management thinker and economics professor Hermann Simon is one of the leading experts on pricing in the world. In an interview with International Trade News, he shows how a small and medium-sized company managed to increase its turnover tenfold through the use of Power Pricing. Just how high the bar must be set to see the maximum benefit from this pricing strategy can be seen in the following mantra from the aviation industry: If I want to sell 2,000 seats and have 400 price points – then that I am short by 1,600 price points. more...

Interview with business psychologist Prof. Florian Becker

"Google has good products because it is managed well"

Give your employees permission to do what they want for 20% of their working day. The thought has probably left you scratching your head and intuitively thinking it’s a crazy idea that could never work. However, Professor Florian Becker, who has just published a book on the psychology of managing people, has identified a trend towards greater freedom that can have a significantly positive effect on a company’s success. more...

Interview with Aldo Magada, new CEO and president of Zenith

“Disconnected watches could be a big plus for us”

Less digital is more. At least that seems to be the case for the future of the luxury watch market, says Aldo Magada, CEO and President of Swiss luxury watch maker Zenith: “We will never compete with digital or connected watches because it’s not our segment.” As a luxury watch maker, Magada is putting his faith in disconnected watches. He also hopes they will be his biggest asset in attracting a younger generation of customers. more...

Interview with Jens Böhlmann, Speaker of the German/Russian Foreign Chamber of Commerce (AHK)

“The Russian state must stop interfering with the economy“

Jens Böhlmann, Head of Press Relations and a director of the German/Russian International Chamber of Commerce (AHK) has called for a withdrawal of the Russian state from the economy. Its involvement is too great, says Mr. Böhlmann in an interview with International Trade News. He refers to a so far unpublished AHK survey according to which a quarter of its members have been heavily affected by the devaluation of the rouble. more...

Interview with Stefan Hentschel and Klaas Flechsig, Google Deutschland

“Marketing has not been the SMEs’ strongest subject”

According to Google, many German small and medium-sized businesses still haven’t understood the scope of the Internet’s reach. Marketing isn’t exactly the SMEs’ strongest subject either, says Stefan Hentschel, Industry Leader Technology at Google Germany in an interview with International Trade News. For export-oriented companies, Google is offering additional coaching through a new initiative – its “worldwide growth” platform. It is all about seizing opportunities to win additional business via digital sales channels – without turning one’s back on traditional sales routes. more...

Interview with Rainer Anthony, managing director

Runtime Group GmbH


Interview with Dr. Saskia Gauthier

Growing suicide tourism – a pilot study on the Swiss phenomenon

In Switzerland, there is a flow of foreign patients coming to end their lives by assisted suicide – a phenomenon which has been described as nothing less than suicide tourism. And the numbers are increasing, as a recently published study by Swiss researcher Dr. Saskia Gauthier and her team shows. International Trade News spoke to Dr. Gauthier about the Swiss phenomenon of suicide tourism and what consequences it has for Europe as a whole. more...

Interview with Andrea Bonini, Italian luxury interior designer

“Like the best James Bond, I keep my secrets safe”

The young Italian luxury designer Andrea Bonini defines luxury as being a combination of simplicity and straightforward, unfussy structures. This is exactly the language spoken by his furniture collections and accessories. They embody the most luxurious form of elegance. The Verona native is currently pulling out all the stops – while maintaining James Bond levels of secrecy – on his new collections for the Salone del Mobile 2015 in Milan. more...

Interview with Rob Malcom

mBlox Ltd


Company of the Month

cd Vet Naturprodukte GmbH

Healthy alternatives for animals

The overdose of antibiotics in food animal production is considered a problem with serious repercussions. The risk of developing resistance rises each time bacteria are exposed to antimicrobials. Resistance opens the door to treatment failure and leads to an increasing number of infections. cd Vet Naturprodukte GmbH situated in Fürstenau, Germany, decided to bank on a completely different approach. The company develops and produces natural pet products based on natural ingredients that help to prevent diseases.


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