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Fashion Ink NV Sofie d’Hoore

Boulevard Barthélémy 11 1000 Brussels Belgium
+32 2 5145077 +32 2 5125914

Fashion Ink NV Sofie d’Hoore

The autumn/winter collection 2013

Fashion Ink NV Sofie d’Hoore

Looking for perfection

It is that ultimate orange coat, that wonderful simple navy skirt and those sweet bright blue ballerina shoes that immediately catch the eye when looking at the collection of the talented Belgian designer Sofie d’Hoore. Her love for pure and simple clothing has catapulted her to the top in the Belgian fashion world, making her fashion brand Sofie d’Hoore a global success. Today, the designer’s collection is available in chic Amsterdam boutiques as well as in sophisticated department stores in California.

“Every season, we start again, every six months it is a new challenge to succeed. Finding perfection is the constant drive,” says Commercial Director Chantal Spaas who founded the fashion brand together with Sofie d’Hoore more than 20 years ago.

While Ms. Spaas concentrates on the commercial side of the business, selling the collection designed by Sofie d’Hoore, her business partner Sofie d’Hoore is the ‘fashion brain’ behind the brand. “We really started with one pair of trousers, then a few cardigans and a coat followed,” recalls Ms. Spaas. “After five years in the business, we participated in international salons in Paris and Italy and that really was the breakthrough. Even after 2008 when everybody was talking about the financial crisis, we have been able to increase our business activities,” adds Ms. Spaas.

Outside Belgium, the name Sofie d’Hoore has earned a good reputation. The designer focuses on modern design that one can wear for a long time. “There are no themed collections. Our collections evolve all the time, they are right on the spot in the spirit of today but certainly not thematic,” stresses Ms. Spaas. “Women who wear our clothing have a strong personality, they shine in our collections. They wear our clothes rather than that the clothes carry them.” At first, Sofie d’Hoore only designed women’s clothing but for two years now a small men’s collection has been added. “Sofie is always looking for the perfect garment - even when it comes to her men’s collection. It has to be the very best trousers, the very best shirt.”

Sofie d’Hoore invests a lot of time and money in new and beautiful fabrics. “Our production is located in several specialized ateliers in Italy, Belgium and the United Kingdom. We have one address for trousers and one for cloaks and one for shoes in order to safeguard our production quality throughout,” states Ms. Spaas.

Sofie d’Hoore loves working with natural materials. “It is important to buy clothes that one can wear for a long time,” points out Ms. Spaas. “It is equally important to think about production conditions. We certainly do not want clothing that is manufactured under precarious conditions. Cheap garments always come at a price for the people who manufacture them. This is why we oppose inhuman working conditions. We want to know how and where our garments are manufactured.” Sofie d’Hoore is determined to produce exquisite clothing that can be worn with a clear conscience.

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