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business factors Deutschland GmbH

Tauentzienstrasse 15 10789 Berlin Germany
+ 49 30 7676552-0 + 49 30 7676552-99

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Co-founder and Managing Partner Atil Ural believes in international expansion

business factors Deutschland GmbH

Creating exclusive communication space

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Of course, the internet bridges time and space and enables contact across continents. Skype, face-time and video-conferences are other digital communication tools to connect. Still, all these means are not able to substitute personal communication as communication is so much more than just the spoken word. business factors Deutschland GmbH is a professional organizer of personal communication events. The Berlin-based company focuses on conferences and congresses for executives. Following an uncompromising quality and individuality approach, business factors is ready for international growth now.

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“The conference market is highly competitive,” says Managing Partner Atil Ural. “Yet, we act in a niche market and here we are the undisputed market leader in Germany – and even more, the most popular company in our sector.”

Excellent preparation, individual demand analysis, a unique conference atmosphere, top partners and top speakers form the basis of the success of business factors.

“Mainly, we offer so-called lounge discussions”, says Mr. Ural. “We operate our own portal ‘bf network’ where we analyze demand and offer in order to form lounge groups. The results enable us to provide individual schedules for our participants. They can take part in several workshops – but they do not have to. Our evening events are the perfect platform for informal discussions.”

The strategy of exclusive communication space is paying off. Founded by Atil Ural and his partner Alexander Wirsing in 2008, the company has been enjoying continuous growth ever since.

At present, business factors offers a diverse event portfolio including strategy days for different industries, such as energy, IT, learning and others. Most of the events last two days and take place at Schlosshotel Bensberg in North-Rhine Westphalia.

“Our concept is unique,” Mr. Ural explains the company’s success. “Our events and our program are top organized and we carefully select our topics and speakers. We address and invite our guests personally, via mail or phone. The whole program has a high standard and excels in perfection. Furthermore, we target participants from the higher hierarchy level. Many competitors do not know how to reach them. Last but not least, our events have between 150 and 250 participants. Most of our competitors only have 60 to 80. Thanks to our congress guide, people are able to connect and to establish networks, before and also after the event.”

In order to cover the conventional congress sector, too, business factors recently established a subsidiary called Leadcon (Leaders Contact International GmbH).

Based in Berlin, the communication specialist runs a branch office in Cologne-Bensberg, at Schloss Bensberg, where most of the events take place. Including Leadcon, the company has a staff of 45. By the end of 2014, this figure is planned to rise to 50.

“We developed well in the past years,” says Mr. Ural. “We started off with only 5,000 EUR and today, we are financially solid and independent.”

Targeting medium-sized and bigger middle-class firms, business factors still focuses on the domestic market. Yet, in the coming years, the congress expert aims to internationalize its business. Firstly, business factors will try to gain ground in Switzerland.

“We already held some events in Zurich and they were quite successful,” says Mr. Ural. “In the medium term, we are thinking about opening up offices in the USA and in Dubai. In the long run we aim to establish globally.”

Related Keywords

Congresses

Digital Communication Tools

Lounge Discussions

Personal Communication Events

Video-Conferences

Workshops

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