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Business & Decision Geneva

New Tech Center Rue de Lyon 109 / 111 1211 Geneva Switzerland
+41 22 3383100 +41 22 3383101

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Business & Decision Geneva

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Business & Decision Geneva

Driving customers’ performance

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A new strategic approach was the answer of the Business & Decision Group to the financial crisis. In 2012 the globally active consulting and systems integration group embarked on re-concentrating on the original heart of the business, the core competence in business intelligence, customer relationship management, and e-business, a successful move and the starting point for a new dynamic development of the group and its Swiss branch Business & Decision Geneva. The Swiss branch is looking forward to aggressive development and doubling is staff next year.

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“The Business & Decision Group has headquarters in Paris and branches in 16 countries worldwide,” says Gil Develey, managing director of Business & Decision Switzerland. “Geneva is one of our four Swiss agencies, while the others are based in Lausanne, Berne and Zurich. All in all we have a staff of 70 in Switzerland, 35 of whom are in Geneva, and we contributed to the group’s turnover of 219.9 million EUR in 2012.”

At the end of 2012, the group’s CEO Patrick Bensabat decided to refocus the Swiss activities on the heart of the business of B&D. This led to the resizing and the restructuring of the office in Geneva.

“The first five to six months of 2013 were needed to stabilize our new approach, and I was appointed to boost the performance and the development of our agencies.”

In their four core competencies, the Swiss experts cover CRM, BI, EPM and eBiz. In Geneva the company is paying special attention to tools/solution such as SalesForce, Neolane, ORACLE and MS Dynymics. “These tools are new technologies for consolidating data,” the managing director explains. “They simplify the extraction of information from different databases, making own research and own requests possible.”

These tools ease the way of reporting activities, especially for marketing and operations managers. “We have a lot of experience in implementing the tools and enabling users and end-users to use them successfully through all areas of business,” Mr. Develey underlines. “We put a special emphasis on industry. That is why we want to make these domains the diamonds of our Swiss business; the main part of our energy is centered around them here.”

Most of the firm’s consultants are already certified or about to finalize their courses for their certification. The Swiss branch serves large clients and SMEs. “Large or small, it does not make any difference; when needed, we get full support from the group,” Mr. Develey adds. “But the points of contact are always located here in Geneva so that we master the relationship with our clients.”

B&D’s daily rates are not of the same magnitude as the offshore companies’, so it is hard to compare them to low-price offers, but the company does not win customers by price. It is its expertise that is its strength. “Whatever customers are looking for, we know we can help,” Mr. Develey emphasizes. “We have the expertise. Our tools contribute greatly to driving customers’ performance by making data extraction simple and efficient and by strong visual reporting. Moreover, we are independent. We are agnostic, not bound to a special vendor or system. As a result we can recommend what we think is best for the client.”

Related Keywords

Visual Reporting

Consolidating Data

E-Business

Customer Relationship Management

Business Intelligence

Consulting

Financial Crisis

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