Interview with business psychologist Prof. Florian Becker and Chinese business relations expert Prof. Xiaojuan Ma
The Chinese love London. The city is a popular stop-off on their luxury shopping tours of Europe because the English roll out the red carpet for them. Even after the shops have shut for the day they can find someone to serve them. Could this mean greater liberalization of working hours legislation in Europe? International Trade News talked to Prof. Florian Becker and Prof. Xiaojuan Ma about this and about the typical Chinese luxury customer.
Management thinker and economics professor Hermann Simon is one of the leading experts on pricing in the world. In an interview with International Trade News, he shows how a small and medium-sized company managed to increase its turnover tenfold through the use of Power Pricing. Just how high the bar must be set to see the maximum benefit from this pricing strategy can be seen in the following mantra from the aviation industry: If I want to sell 2,000 seats and have 400 price points – then that I am short by 1,600 price points.
Less digital is more. At least that seems to be the case for the future of the luxury watch market, says Aldo Magada, CEO and President of Swiss luxury watch maker Zenith: “We will never compete with digital or connected watches because it’s not our segment.” As a luxury watch maker, Magada is putting his faith in disconnected watches. He also hopes they will be his biggest asset in attracting a younger generation of customers.
According to Google, many German medium-sized businesses still haven’t understood the scope of the Internet’s reach. Marketing isn’t exactly the SMEs’ strongest subject either, says Stefan Hentschel, Industry Leader Technology at Google Germany in an interview. For export-oriented companies, Google is offering coaching through its “worldwide growth” platform. It is all about seizing opportunities to win additional business via digital sales channels – without turning one’s back on traditional sales routes.
Behind the success story of the New Zealand Hidden Champion, Gallagher, stands a strong and cosmopolitan personality: Sir William Gallagher, CEO of the world leader for electrical fences. He believes the establishment of in-house sales and marketing channels is one of the most important reasons for the company’s success. In an interview, he also talks about his leadership style, which he compares to that of a football coach.