According to Google, many German medium-sized businesses still haven’t understood the scope of the Internet’s reach. Marketing isn’t exactly the SMEs’ strongest subject either, says Stefan Hentschel, Industry Leader Technology at Google Germany in an interview. For export-oriented companies, Google is offering coaching through its “worldwide growth” platform. It is all about seizing opportunities to win additional business via digital sales channels – without turning one’s back on traditional sales routes.
The young Italian luxury designer Andrea Bonini defines luxury as being a combination of simplicity and straightforward, unfussy structures. This is exactly the language spoken by his furniture collections and accessories. They embody the most luxurious form of elegance. The Verona native is currently pulling out all the stops – while maintaining James Bond levels of secrecy – on his new collections for the Salone del Mobile 2015 in Milan.
Directors of small and medium-sized companies often struggle with the decision of whether to register an innovation for a patent and the potential fallout from such a decision. Depending on which route they decide to take, a patent registration can be a real boon or it can result in valuable corporate know-how becoming public knowledge.
Behind the success story of the New Zealand Hidden Champion, Gallagher, stands a strong and cosmopolitan personality: Sir William Gallagher, CEO of the world leader for electrical fences. He believes the establishment of in-house sales and marketing channels is one of the most important reasons for the company’s success. In an interview, he also talks about his leadership style, which he compares to that of a football coach.