Interview with Stefan Hentschel and Klaas Flechsig, Google Deutschland

Interview with Stefan Hentschel and Klaas Flechsig, Google Deutschland

“Marketing has not been the SMEs’ strongest subject”

According to Google, many German medium-sized businesses still haven’t understood the scope of the Internet’s reach. Marketing isn’t exactly the SMEs’ strongest subject either, says Stefan Hentschel, Industry Leader Technology at Google Germany in an interview. For export-oriented companies, Google is offering coaching through its “worldwide growth” platform. It is all about seizing opportunities to win additional business via digital sales channels – without turning one’s back on traditional sales routes.

Interview with Andrea Bonini, Italian luxury interior designer

Interview with Andrea Bonini, Italian luxury interior designer

“Like the best James Bond, I keep my secrets safe”

The young Italian luxury designer Andrea Bonini defines luxury as being a combination of simplicity and straightforward, unfussy structures. This is exactly the language spoken by his furniture collections and accessories. They embody the most luxurious form of elegance. The Verona native is currently pulling out all the stops – while maintaining James Bond levels of secrecy – on his new collections for the Salone del Mobile 2015 in Milan.

Guest editorial by Fabian Hold and Philipp Sandner

Guest editorial by Fabian Hold and Philipp Sandner

Patent registration – a decision that cuts both ways

Directors of small and medium-sized companies often struggle with the decision of whether to register an innovation for a patent and the potential fallout from such a decision. Depending on which route they decide to take, a patent registration can be a real boon or it can result in valuable corporate know-how becoming public knowledge.

Interview with Sir William Gallagher, CEO of Gallagher,  world leader in electric fencing

Interview with Sir William Gallagher, CEO of Gallagher, world leader in electric fencing

„I try to be like a coach of a football team”

Behind the success story of the New Zealand Hidden Champion, Gallagher, stands a strong and cosmopolitan personality: Sir William Gallagher, CEO of the world leader for electrical fences. He believes the establishment of in-house sales and marketing channels is one of the most important reasons for the company’s success. In an interview, he also talks about his leadership style, which he compares to that of a football coach.

Featured Company

Robert Bosch Elektronika Gyártó Kft.

One step ahead of competition

Superlatives come easily when speaking of one of the world’s largest suppliers of technology and services. Bosch has become a synonym for automotive electronics today. The global player is one of the largest suppliers to the automotive industry. In addition, it has taken the lead in other technology sectors. Bosch has been active in Hatvan for 15 years now. Roger Seemeyer, technical plant manager of Robert Bosch Elektronika Gyártó Kft., aims to strengthen and sustain the competiveness of the Hungarian subsidiary.

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ITN Specials
Food & Drinks

Sardo Piemontese Sementi Soc Coop Soc Agricola

Three decades of successful cooperative work

Rice has been grown in Italy since the 15th century, and with an average production of more than 1.5 million tons per year, this Mediterranean country is now Europe`s largest producer. Rice production is mainly concentrated around Lombardy and Piedmont, where there are more than 220,000 ha and 5,000 producers dedicated to this crop. Sardo Piemontese Sementi Soc Coop Soc Agricola – SAPISE for short – was established as a farmers’ cooperative in Vercelli (Piedmont) in 1978. Right from the start, the company was jointly owned by rice farmers from Sardinia and Piedmont regions, specialized in rice seed multiplication-processing-certification, who decided that a cooperative could become the ideal distribution platform for their products.

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Trade & Consumer Goods

Lanza Bruno S.r.l.

Trade home & personal care

Nothing is more annoying than having to go to ten different shops to get the household goods you need, but the same can be said for wholesalers. One Italian company has made a business out of being the place to go for cleaning products: Lanza Bruno S.r.l., an Italian firm specializing in the sale and wholesale of washing detergent for laundry, household and personal care. Lanza Bruno has a good reputation for delivering a wide assortment, making it a solid partner in the trade.

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Textile Industry & Fashion

Cenci Roma.

Unique precious pieces

Italian jewellery shines throughout the world. High-quality craftsmanship, inventiveness, design originality and creativity are the elements behind the elegant products enticing people around the globe. Italian jewellery is an international status symbol. Now the Italian jewellery sky has a new shining star: Cenci Roma Srl in Roma, Oro Italia Investimenti’s new brand. The company has long been active in the gold market and now shifts its focus towards the most precious jewellery.

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Interviews
INTERVIEW

Interview with Aaron McNeilly, Sherpa of the G20YEA summit in Australia

“Transforming jobless young people worldwide into entrepreneurs”

The ambitious aims set out by the G20 Young Entrepreneur Alliance - G20YEA - sound breathtaking. Youth unemployment should be cut to below 10% by 2030. In an interview with International Trade News Aaron McNeilly, Sherpa of this year's G20YEA summit in Australia, explains how this will be achieved: By transforming young jobless people worldwide into young entrepreneurs. There are already several examples.

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INTERVIEW

Interview with Götz W. Werner, founder of the pharmacy chain dm

“Every company has the customers it deserves“

The saying “you reap what you sow” also applies in business. For Götz W. Werner – founder and Member of the Supervisory Board of the pharmacy chain dm – it is a synonym for a responsible customer focus: Responsible shoppers seek out companies with an integrated business philosophy. On a global scale, the entrepreneur sees a corporate culture that still lacks a fully developed awareness for sustainable practices.

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INTERVIEW

Interview with Marco Sabetta, General Director of Salone del Mobile Milano

Salone del Mobile: “a dress rehearsal for Expo 2015”

The timing could not be better: Just before World Expo in Milan opens its doors next year, the international furniture fair Salone del Mobile takes the stage. Managing Director of Salone del Mobile, Marco Sabetta, talked to International Trade News about everything that Milan will present to the world in 2015.

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Latest Articles
26 Nov

ITN Column

How credible is the tax haven destroyer?

Can you remember a head of government or even a treasury head ever resigning because their country was seen as a tax haven ? Not straight off the top of your head you can ’ t . So , it is pretty unlikely that Jean-Claude Juncker will now face any form ... more...


11 Nov

ITN Column

Why the principle of achievement is at risk

In Western societies , the principle of achievement has long been the elixir of life . Thanks to it , an individual could be certain of the respect and even affection of those around him , his family and friends . One could even go so far as to say : ... more...


29 Oct

ITN Column

Brains, get connected!

The political world is in a state of uproar . In no other sphere does the fear of becoming irrelevant in the face of the digital revolution seem as great . However , it is also questionable whether political parties can prevent us from becoming digital serfs to the powerful IT ... more...


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