Professor David Robertson, author of Lego’s success story, which has been published in several languages, uses particular products to explain how the Danish toymaker was almost pushed to the brink of bankruptcy – and what brought the company back on track. In an interview with International Trade News, Robertson tells the real Lego story. And he does not leave out the little stories that show the human face of Lego’s roller coaster ride.
The touchy question of whether Germany exerts a dominant hegemony over Europe is a breeding ground for prejudice. After the European elections, Scottish politician George Kerevan pronounced the winners to be not so much the British right-wing populist party UKIP but far more Angela Merkel and the “German hegemony over economic policy.” Guest author Prof. Spiridon Paraskewopoulos describes why this is not the case and how the much-vaunted German hegemony has failed on two counts.
He revolutionized eyecare and gained immortality in the Hall of Fame: Prof. Theo Seiler. He was the first to perform laser surgery on the human eye. Since then progress has marched on at full speed as the eyecare pioneer explains in an interview with International Trade News. The joy expressed by patients able to see the world with new eyes after their operations moves Prof. Seiler far more than the public acclaim his achievements have brought him.
France is famous for its high-quality goods, which are among the best in the world. With our unique online special “Made in France,” we introduce companies from different sectors that, with their successes, have helped bring French products international renown. You, too, can become a part of this success story “Made in France” and boost your company’s name recognition throughout Europe.